NASCAR @ Richmond Raceway

Experiential Marketing

Richmond Raceway, known as America’s Premier Short Track, offers great racing action and a commitment to the fan experience. Located in Henrico County, VA, Richmond Raceway hosts two weekends of NASCAR racing, more than 20 concerts and 200 special events annually at the complex.

Richmond Raceway trusts 288 staff to execute a multi-layered grassroots marketing initiative generating awareness and ticket sales for Richmond’s spring and fall NASCAR Cup Series weekends.